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22 New Industrial Rd, #03-01, Singapore 536208


Sell Meat One, 3rd a generation modern butcher, run by an Ex Air-force regular, selling fresh cuts of pork fresh from the market. The business has been operating in this market since 1970s, and is now looking at digitalizing its business to open up to a new market and target audience.

While having a long history of 50 years, the business is looking to digitalize its system in order to acquire a new target audience. The visual direction is to create a rustic look that has a mix of traditional and modern treatment that symbolizes the old traditional business’s way of doing business(relationship and trust) with a new facade (online platform). Working with our trusted partner in the branding industry we came out from scratch, a series of assets for branding and photography to kick start the business’s new journey.


Creative Directions, Photography, DI